Weekly Growth Agenda
KPI Scorecard · Whitelisting · Leads & Funnel · Creative · Partnerships
Sept 22, 2026
8
Agenda Items
269
Leads (30 Days)
~35
Demos Completed
$149.76
7-Day Whitelisting CPA
Scorecard
01
September KPI Scorecard
| Metric | Goal | Current | Progress |
|---|---|---|---|
| Leads | — | 269 last 30 days | — |
| Demos / meetings completed | 15 | ~35 | ~233% |
| Whitelisting ads launched | 35 | 94 | 269% |
| Winning ads/ad sets | 3+ | 7+ | 233%+ |
| Active whitelisting creators | 10 | 6 | 60% |
| Social posts | 30 | 27 | 90% |
Weekly Highlight
Whitelisting generated 125 conversions in the last 7 days at a $149.76 CPA on $18.7K in spend.
We now have multiple winning creators and creative concepts, while lead volume continues to accelerate and multiple deals have moved into underwriting.
Whitelisting Performance
02
Whitelisting Performance
Last 7 Days
125
Conversions
$149.76
CPA
$18,720
Spend
Overall Campaign
224
Conversions
$161.11
CPA
$36,090
Spend
Efficiency has improved as the campaign has scaled, with the most recent seven days running below the overall campaign CPA
Multiple Winners
8 ad sets
Chase Dimond
40Conversions
$55.32CPA
Luke Kostka B104
18Conversions
$67.72CPA
Nykelle
38Conversions
$142.32CPA
Nykelle V3
35Conversions
$145.23CPA
Nykelle V5
18Conversions
$145.31CPA
Nykelle V4
28Conversions
$180.33CPA
Nykelle V6
8Conversions
$187.65CPA
Luke Kostka B096
10Conversions
$227.39CPA
Takeaway
Performance is no longer dependent on one creator or one creative. We have winning performance across Chase, Luke and Nykelle, with multiple ads generating meaningful conversion volume below our <$250 CPA benchmark.
Leads & Funnel
03
Leads + Sales Progress
269
Leads in the last 30 days
~35
Meetings completed vs. 15 goal — ~233%
Lead volume has accelerated significantly, with recent days reaching approximately 30+ leads per day
Submissions, Aug 23 – Sep 21 — accelerating sharply through mid-to-late September
Demos + Sales
Multiple deals currently in underwriting
We're seeing leads progress beyond the initial funnel and into underwriting
The next priority is getting clearer visibility into the full sales funnel so we can understand what is ultimately turning into qualified opportunities and customers
04
Lead Assignment + Follow-Up
We need an update on the process for leads who come in but do not immediately book a demo. Need clarity on:
How are these leads being assigned?
Who is responsible for contacting them?
How quickly are they contacted?
What is the current follow-up cadence?
Where can we see outreach/activity?
Where can we see the current status of each lead?
With lead volume increasing significantly, we want to make sure leads who don't self-book aren't falling through the cracks.
Reporting + Funnel Visibility
We still need one clear source of truth where we can see:
Lead
→
Qualified
→
Demo Booked
→
Demo Completed
→
Underwriting
→
Approved
→
Customer
We especially want visibility into which sources, creators, and ads are ultimately driving qualified opportunities and customers, so we can optimize toward revenue rather than just front-end conversions.
Creative & Partnerships
05
Creative + Creator Scaling
269%
94 ads launched vs. 35 goal
233%+
7+ winning ad sets vs. 3+ goal
60%
6/10 active whitelisting creators
We've launched nearly 3× the planned creative volume while producing multiple winning ads across different creators
Continue scaling the strongest Chase, Luke and Nykelle creative while developing new iterations around the hooks and formats that are working
Next Steps
Continue expanding the creator pool toward the 10 active creator goal while increasing creative volume around the concepts already demonstrating strong performance.
06
Impact / Amro
Handoff check
The Impact overview has been sent to Ciaran following Lars's conversation with Impact
Need to Confirm
Is there anything else Alt Growth needs to provide or do?
Is Ciaran taking the Impact conversation from here?
Who owns the technical implementation on the Dash.fi side?
What are the next steps?
Impact isn't required for Alt Growth's current efforts, but it is needed for Amro's referral efforts, so we want to make sure this continues moving
Need From Dash.fi
Confirm whether the handoff is complete and whether Alt Growth has any remaining action items.
Social
07
Social
27 of 30 posts
27
Of 30 September posts completed
90%
Of monthly goal
On track to meet/exceed the September target
Continue scheduled content through the remainder of the month
Wrap-Up
08
Priorities + Decisions Needed
01Scale Whitelisting — Continue scaling proven winners and creating new iterations around the strongest creators, hooks and formats.
02Expand Creator Pool — Continue moving from 6 → 10 active whitelisting creators.
03Lead Follow-Up — Confirm the assignment and outreach process for leads who don't immediately book a demo.
04Funnel Visibility — Establish clear reporting from Lead → Demo → Underwriting → Customer so we can optimize based on actual business outcomes.
05Impact / Amro — Confirm whether Ciaran is taking the Impact conversation from here and whether Alt Growth has any additional action items.
Key Takeaway
September Pacing
September is pacing significantly ahead of plan across the primary growth KPIs:
125 conversions
in the last 7 days at $149.76 CPA
269 leads
in the last 30 days
~35 meetings
completed vs. a goal of 15
Multiple deals
currently in underwriting
94 ads launched
against a goal of 35
7+ winning ad sets
against a goal of 3+
27/30 posts
completed for September
The focus now is continuing to scale what is working and getting clearer visibility into the lead-to-customer funnel so we can optimize toward revenue.